3 Competitive identity features and their characteristics. Education of the competitive student personality in the conditions of additional education

Conclusion

At the beginning of the XXI century. The development of various societies of the modern world, including the development of Russian society, has a significant impact of globalization as a socio-economic phenomenon. This globalization means overcoming the social, political and economic activity of the borders between the existing states. Therefore, the modern world as a combination of various societies is in a state of global transformations affecting almost all spheres of society as a whole and such or f a different degree of dynamic development. These global transformations are closely related to the rapid development of the latest technologies - they underlie the becoming technological base of informational, or information and industrial, society in developed countries. This is a challenge for Russia, represents the problem of the country's competitiveness, or Russian society.

The competitiveness of society depends primarily on the dynamism and creativity of labor, whose subjects are a person (individual level of labor), an enterprise (local level of labor), society (global labor level) and a superglobal (world) level of labor. Since the system-forming factor of society and humanity is a person, he defines all the higher levels (community - enterprise, firm, corporation; society and humanity). In the light of all this it becomes clear that the competitiveness of such subjects of labor, as an enterprise and society, is determined by the competitiveness of the human person. This means that the competitiveness of Russian society and enterprises parties essentially depends on the ultimately from the competitiveness of the person.

Now in connection with the global transformations of modern society, traditional, economic approaches to the competitiveness of subjects public activitiesIncluding personality as one of the subjects of this activity, are inadequate to fully the actual status of cases. As an adequate social and philosophical study of the competitiveness of the modern personality of the conceptual and methodological basis, the theory of social stratification and structural and functional theory combined with a paradigm of globalization as a deeply differentiated process, which overcomes through social, political and economic activity the spatial boundaries of the world, which finds its expression In all key areas of vital activity of all modern societies. Here we are talking about the theory of a layered, stratified structure of society, which complements the theory of the class structure of society. Thanks to this further, we do not get a single-line model social Structure, and a "volumetric" model, which has a solid empirical sociological base. That is why social stratification theory makes it possible to study the competitiveness of the individual in a dynamically developing modern, information society. The personality competitiveness itself grows on the basis of competition due to the specific historical phases of the evolution of society with his inequality.

Another methodological basis for studying the competitiveness of the individual is the structural and functional theory, developed by the American sociologist T. Parsons. The last on the basis of the works of M. Weber, E. Durkheim, V. Pareto, as well as system-cybernetic and symbolic-semiotic submissions built a general logic-deductive theory of human action to solve private empirical tasks.

Since the system-forming factor of society is a person, the inspector of another conceptual and methodological basis for the study of the competitiveness of the individual is the interpretation of competition as a versions of the archetype competition (rivalry) - common to all people of the organizing principle that has a deep impact on their behavior and life experience.

All considered conceptually and methodological foundations of the competitiveness of the individual in a modern globalizing society should be perceived within the framework of the paradigm of globalization with its hyperconusation. Globalization is usually placed in one row with such concepts as local, national and regional, and at one end of this series there are social and economic structures and relations that are organized at the local and / or national base; On the other - social and economic structures and relationships that are emerging in the enlargement of the scale of regional and global relationships. Globalization is those spatial-temporal processes of changes that serve as a foundation for such a transformation of human activity when it turns out to be united and carried out in all regions and continents. Globalization is manifested in all key areas of vital activity of modern societies, it has a considerable effect on competition, which is transformed into hyperconusing, and accordingly determines the potential of the competitiveness of the individual.

Measuring the competitiveness of the individual in the global transformation of society has a social and value content that can be detected only on the basis of a human labor potential hierarchy, which includes biological, social and intellectual levels. The significance of labor economic activity It is that the distribution of goods, differences in the economic situation of those who produce these benefits, largely determine the social inequality of any type, which underlies the competitiveness of the person. World trends in the development of labor processes caused by global transformations of society are related, in particular, with the third intellectual revolution. It is knowledge that is now a new battlefield for countries, corporations and individuals, i.e. Knowledge defines a large extent competitiveness of various subjects of social activities, including personality.

In this regard, there is a revision of the model of labor entities, which requires the consideration of the intellectual nature of a person as a subject of labor. The knowledgeative person has a certain personality potential, which can be viewed through a biological, social or intellectual component; Each subsequent component absorbs all previous ones, i.e. Intellectual potential is more common in relation to social and biological. In the methodological terms, the personality potential is organically associated with such essential characteristics of human nature, as potency and intention. It is the latter that make it possible to understand the importance of the competitiveness of the individual in the context of a modern information society undergoing global transformations.

Currently, the biological, social and intellectual levels of the potential of the individual are integrated into a single integer, which plays a leading role in the transformation of society. The competitiveness of the person is primarily associated with the multi-level labor potential of a person and acquires particular significance in the cooperation of modern labor. The value of cooperation in the history of society is constantly increasing, due to the occurrence of complex compositions unfolded in the time of human activity. Cooperation presents a difficult social relation that supports the continuity of the social process and ensures its reproduction and development. The creative activity of the individual can also be interpreted as a kind of cooperation of human qualities, producing new object and quality. Just this kind of cooperation underlying the competitiveness of the personality is inextricably linked with the cooperation of labor as a holistic system with its increasing informatization and intellectualization.

Competitiveness has not only social, but also value content in a globalizing society. The fundamental empirical fact is known that values \u200b\u200bhave a great influence on the thoughts and actions of the individual, which differs from his personal values \u200b\u200bto its attitude to work, people, technical progress. The modern globalizing society (or the emerging "empire" in other terminology) is a product of the ever arranged interconnection of capitalism and Christianity.

Cultures, tastes, experience merge, forming a fountain of abundance, from which the values \u200b\u200bsplatter, as all the values \u200b\u200bof the Vities of the East and the West mixed. Japanese philosophers can successfully cooperate with Western philosophers, while American companies can succeed in Japan. However, success will be accompanied only to those who respect and understand it to other expert value systems, for competition is global today and is based on values. Accordingly, the competitiveness of the personality in the globalizing world with its diversity of valuables depends on its tolerance, from the ability to peacefully get along with other affordable accommodation. The competitiveness of the personality in the modern changing world has a value content that is homeomorphically pluralism of values \u200b\u200bdeveloped by different civilizations and manifest themselves in the contact of their representatives.

The competitiveness of the individual is differentiated within itself depending on the type of institutional matrix (X-matrix or y-matrix), which represents a holistic system of basic economic, political and ideological institutions. The functional importance of competitiveness is due to the type of institutional matrix and correlates with such concepts as competition, competition, prestige, reputation, career, status. In one type of society, characterized by an institutional X-matrix, the competitiveness of the personality is mainly related to the concepts of "competition", "Prestige", "Reputation", "Career", "Image", in another type of society, where the institutional y-matrix dominates competitiveness Personality is inexpressible from competition, prestige, reputation, career, status.

It is the type of institutional matrix that forms the features of the manifestation of the competitiveness of the individual and, accordingly, the correlation with the above concepts that generate a virtual field of functioning of the studied phenomenon. The typology of the competitiveness of the individual is a derivative of the type of institutional matrix (Eastern and Western), which is a holistic system of basic economic, political and ideological institutions, the human competitiveness itself is a very difficult education due to the availability of correlation with the concepts of "competition", "competition", " Reputation "," Prestige "," Status "," Career "," Image ".

The competitiveness of the person has its own suggestion bases that are differentiated into psycho-physiological, social and cultural. The first are associated with the psycho-physiological training, the right and left-leopard asymmetry of the human brain, when the dynamic equilibrium of the left and right hemisphere enables the individual to carry out effective interpersonal communication and use its creative potential, with the principles of the blurred logic of the mental activity of the individual. The competitiveness of the individual in the conditions of modern society with its developed science, including medicine, cannot manifest themselves in full without their psycho-physiological grounds. Currently there are medicines that are capable not only to effectively treat some types of depression, but also substantially change the psychophysiological parameters of the person in the direction of strengthening its degree of competitiveness. The second leaks from the hierarchy of the needs of A. Maslow, where a considerable role is played by the traction of an individual to recognize, status, respect and self-actualization. The competitiveness of the person has its own social determination, which is inextricably linked with the human needs hierarchy, with its differentiated potential on biological, mental, and personal, having professional and social levels. Third grounds are due to a person's search for the meaning of life, which determines the sense of mission, the main purpose of the life of the personality, which underlies the strategy that provides not only survival, but also the desire for superiority, to competitiveness.

Considerable importance for the manifestation of the competitiveness of the individual is the cultural foundations of society or social Group. Culture in the $ defined aspect is a system of ideals and values. No society can exist without the availability of a system of values \u200b\u200band ideals that are generally accepted in it. One of these values \u200b\u200bis written in the hierarchical classification of the needs of A. Oil the need for a person in self-actualization, self-realization and implementation, which is only a different interpretation of the meaning of human being, or the meaning of human life. It is the meaning of life that is fundamental, permeating all spheres of human activity. Since competitive identity is focused on achieving success, it is impossible to achieve inspired in the absence of the meaning of human life. In this regard, it is necessary to clarify the problem of the meaning of human life to understand its significance in the competitive activity of the person as one subjects of social activities.

Considerable interest is emotional; The sensual aspect of the cultural foundations of the competitiveness of the individual in the information society. In this case, we are talking about psychological culture -culture of experiences, which is no less important for humans than specifically dry scientific knowledge. This means that the study of the competitiveness of the individual in the conditions of information society with its "network culture" should take into account the world of sense of individual. "Network Culture", as is known, composed of a variety of cultures, it changes the same pace as the network participants, follows the same organizational and cultural transformation of network units. It is an ephemeral culture - a multiple virtual culture, without which personality cannot be obtained competitive advantages in information, or electronically digital, society. Changing sociocultural reality that has arisen information "Culture cannot do not affect the competitiveness of the person. However, one should not forget that the formation of the personality potential is based on the formation of both the sociocultural method of broadcasting information from one generation to another.

Informatization of society and modern education is so closely related to the development and filling of the electronic communications network, which these words today are practically synonymous. Modern culture is rapidly becoming a culture of information computers. The development of an individual of information culture is one of the most important components of the personality of its potential, especially professional, which increases its ability to achieve competitive advantages. During the development of information culture, the personality not only seizes the amount of knowledge and practices, but also assimilates the value system adopted in society, learns to use the criteria developed by the criteria and categories for evaluating the events and phenomena occurring in the surrounding world to predict the results of their own activities. In other words, one of the main tasks in this case is to coordinate the hierarchy of personal values \u200b\u200bwith the hierarchy of the values \u200b\u200bcurrently taken in society. Therefore, it is quite natural that the competitiveness of the person who uses the potential of information culture has a correlation with a strategy for success, which depends on the type of culture of this society.

The competitiveness of the individual has its aspects in the context of global social transformations. The first aspect is due to the development of a modern society of knowledge built on computer and telecommunication technologies, which led to the dominance of the network structure in the relationships of individuals. It is from the position of the network theory that the phenomenon can be explained that the competitiveness of the individual acts on a relatively sustainable structure (is a "running" social constant), thanks to which a person as a element of several networks has a greater invulnerability compared with the dynamically disappearing and arising networks of global society.

Modern globalizing, transforming society - This is a dynamic knowledge society, the development of which is inextricably linked to the information and communication revolution, with the improvement of computer and telecommunication technologies, which causes the features of the personality competitiveness phenomenon. In the information society, the relations of knowledge and transformation of reality are increasingly acquiring an information that, in turn, has an impact on the system (paradigm) of education and, accordingly, for the competitiveness of the individual.

New dominant information technologies change everything, including language and thinking, new technologies give new definitions with such basic concepts as knowledge and truth. They reprogram the ideas about what is important and unimportant, possible and impossible, and, most importantly, what is reality. Technologies rebuild human thinking as a children's kaleidoscope, and a new unexpected world of ideas and opportunities appear, forcing a person to join a new cultural and economic era. The competitiveness of the individual should be an advanced nature regarding the desired state of affairs, should have a creative, creative potential, which involves the existence of competence. It is the latter that makes it possible to survive in a modern dynamic network society built on knowledge.

The second aspect of the Company's competitiveness represents its competence, which is associated with noticeable changes in the understanding of the nature of society, the theoretical knowledge (abstract and generalized knowledge of people and their social relations) is the essence of modern public relations. The structure of the competitiveness of the personality includes such internally motivated characteristics associated with the system of personal values, or "species" of competence, as an initiative, direct interest in the mechanisms of work of institutions and society as a whole, reflections on their possible impact on the person himself and about his role in society .

The third aspect of the Company's competitiveness is associated with its creative, creative and gaming activities, as creative and gaming activities helps to update the view of life situations, educates a systemic vision, strengthens motivation, contributes to the search for non-standard solving problems, orienses innovation. In the competitive landscape of the XXI century, the creative potential of the individual is becoming increasingly important - it is a business and society that are transformed due to the creative activity of a person. Creative Indi-"Views - the heart of the new revolution, as they are much more important to create wealth than corporations or capital. The significance of creative and gaming activities is that it is these aspects that are particularly significant in a dynamically developing knowledge of knowledge, or information and industrial Societies, they strengthen the intellectual potential and, accordingly, the competitiveness of the person, facilitating access to various resources of society.

The dynamism of the modern globalizing society of knowledge is due to the entry into the vital activity of the society of new information and communication technologies, whose small cost causes the "great drift of professions" (T. Peter). There is a tectonic shift character of an understanding of the relationship between society and the individual, when the creative professional and personal potential of man is put forward to the fore. This kind of transformation affects the content of labor, on a fundamental attitude to it, which affects, in turn, on the competitiveness of the person. Now the career starts to be built on a lifeless hiring of an individual in some major corporation, it will include several (two or three) professions and several employers. This is due to reengineering and advanced software products operating on the basis of new information and communication technologies (ICT).

The manifestations of the competitiveness of the individual in the context of the transforming Russian society have their own characteristics that are due to the contradictory nature of the domestic mentality, combining activity at the limit of possibilities and complete passivity. The cultural and historical traditions of the Russian society form such features such as insufficient confidence in their forces, the desire does not risk, not to show the initiative and take innovation, which does not contribute to the development of the necessary qualities of a competitive personality. This is due to the dominance of the institutional X-matrix in Russia, which, however, is now complemented by elements of the institutional y-matrix, orienting an individual to acquire competitive advantages.

The competitiveness of the individual has such an aspect as creative, the creative nature of the activities of the individual, where a considerable place occupies the problem of responsibility. The latter was determined by sociocultural traditions concentrating the original material and spiritual culture, the unshakable national spirit, mentality. For domestic cultural archetype, the orientation is characterized by standard activities in accordance with external prescriptions, instructions, when the responsibility as an internal paradigm of activity and the form of its control is replaced by the "external" responsibility. Researchers note that the domestic cultural archetype, "Russian mentality is characterized by the desire to get away from individual responsibility. It should be noted that the latter is not fully inherent in the Russian cultural archetype, which it is necessary to use all the accumulated positive in the sociocultural traditions of domestic civilization to create conditions for the model implementation. Informatization of our society and adequate to it effective manifestation of the competitiveness of the person. Now, under the influence of informatization and globalization in Russia, shifts are beginning to occur in the direction of using the positive parties to the domestic mentality.

In connection with the impact of globalization to Russian society, its transformation into the Society of knowledge, whose potential is expressed in the ability to influence the future, there is an increase in competition, which necessarily requires the orientation of the individual to the formation of the qualities of a competitive person. To understand the features and new moments of the manifestation of competitiveness, personality in the context of the globalization of the Russian society, its transformation into a knowledge society, or an information and industrial society, it is important that the interaction, weave of the old and new in all spheres of life of Russian society, conservative traditions and innovation, manifestation of nonlinear The parameters of a dynamically developing complex, multidimensional social system, increasing the degree of risk. Since Russia has become an open society and rapidly enters the world community of civilizations, it is inspiring global trends and transformations, which should be taken into account when analyzing competitiveness at all its levels - from the state through enterprises to personality.

Global transformations determine the development of the Russian society in the direction of the civilization of the business, they deform his vector development, lead to his own development path through the formation of universal value orientations, regulatory installations "GLO

Ballroom civil society ", which is inextricably linked with the competitiveness of the person. With these circumstances, the value of the personality competitiveness in the social space of the transforming Russian society, the ultimate goal of which is the security and well-being of a person.

The place and role of the competitiveness of the personality in the social space of transforming under the influence of the globalization of the Russian society depends on the interaction of institutional X-matrices (Russia) and the y-matrix (West). Studies show that the Societal system has been formed by the course of neoliberal transformation saved a number of fundamental contradictions, it has a potential for conducting radical changes and translating them from the deformation into a reformation reflecting national interests. The basis of this output is the depth bases of the Russian mentality, formed within the institutional X-matrix. To remove the fundamental contradictions of the existing sociytal system, Russia is necessary new stage Transformation, which should solve problems of strengthening the regulatory role of the state in the economy, overcoming

Excessive property polarization of society and the decriminalization of social relations through social constructing an acceptable "good society". The solution of these problems of the transforming Russian society opens up opportunities for a significant expansion of social space, in which the degree of manifestation of the competitiveness of the individual increases. The results obtained can serve as a basis for further studies of the phenomenon of personality competitiveness in a dynamically developing globalized knowledge society.

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